Meta Ads THEWANDERER (Facebook & Instagram)

Social Media Advertising for Facebook & Instagram

My strategy in developing digital marketing for Project THEWANDERER

1. claims to be the only one with the most complete motives in Indonesia

2. Click Bait

3. Cool content and photography

4. Offering designs that don't exist in Indonesia, we are pioneers

5. There is a "Social Approval", namely with genuine testimonials from customers

6. There is an "urgency" that we are not always ready

7. The "can be customized" offer can be printed in units of up to hundreds

8. at the end there is a CTA, in the form of WA contacts, Social Media, and online stores (Tokopedia and Shopee)

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## We got a lot of feedback and engagement, because young people are quite enthusiastic about our project

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Target Market:

• Teenager - Early Adult
• Who Love watching Anime, Film, and Japanese Festival
• 12 Indonesia's Big City

Budget for a Week:

• Rp200,000 - Rp280,000

Engagement & Impression:

• +50,000